

SOMETHING NEW IS COMING TO DOWNTOWN APEX.
Launching August 1.
This summer, shopping local in Apex gets a little more rewarding. The Peak Perks Passport is a brand-new way to explore Historic Downtown Apex, one shop at a time.
Here's the short version: pick up a passport, visit participating shops, and collect punches as you go. Fill your passport with 6 Peak Perk Punches and you'll earn an instant reward on the spot, plus entry into a quarterly raffle with prizes from the merchants who make downtown what it is.
12 Apex Businesses+Six Peak Perk Punches=One very good excuse to spend a Saturday on Salem Street.
Full details, participating merchants, and passport pickup locations drop August 1.
Until then, keep an eye on this page (and your favorite downtown shop windows).

Shops & Boutiques

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The Perky Lady — Specialty lingerie boutique offering expert, professional bra fittings.
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Keepin' It Collective — Curated THCA/hemp wellness shop and lounge (entry up the stairs).
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The Spice & Tea Exchange — Spice, salt, and tea shop with a sample-as-you-shop tea bar.
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Virtuoso Jewels — Custom jeweler and goldsmith specializing in one-of-a-kind, bespoke pieces.
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Adventures in Bloom — Gift shop of local art, jewelry, and gifts, plus hands-on craft workshops.
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Antiques on Salem Street — Treasure-hunt antique shop packed with vintage finds, jewelry, and collectibles. (no website)
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Stylish Living — Charming gift shop for hostess gifts, home décor, baby gifts, and chic fashion.
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Lichen or Knot Plant Co. — Plant shop pairing houseplants with home décor and botanical gifts.
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CharleyMadelyn — Faith-based women's fashion boutique with size-inclusive apparel and accessories.
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Bella + Mauve — Stylish women's clothing boutique with a charm bar and gifts.
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Apex Outfitter & Board Co. — Outdoor gear and apparel shop with an upstairs skate shop.
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Rose & Lee Co. — Sustainable, ethically made women's clothing, jewelry, and gifts; offers color analysis.
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The Studio — Curated gift shop of local handmade goods from many makers, plus craft workshops.
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The Tulip Magnolia — Welcoming, size-inclusive women's boutique with clothing, jewelry, and gifts.
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Artfully Apex — Gift shop spotlighting local artists with prints, handmade crafts, and art supplies.
Eat & Drink

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Anna's Pizzeria — Family-friendly Italian spot for hand-tossed pizzas, pasta, and slices, with a full bar.
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La Rancherita — Lively Mexican restaurant known for fresh Tex-Mex plates and margaritas.
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HighCraft — Family-run craft beer and wine bar with a rotating tap list and bottle shop.
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Salem Street Pub — Neighborhood pub famous for burgers, moonshine cocktails, and weekly trivia.
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The Provincial — Farm-to-fork New American bistro with seasonal small plates and craft beer.
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Serafina Ristorante — Upscale modern Italian with handmade pasta, brunch, and a full bar.
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Oaklyn Springs Brewery — Cozy taproom with craft beer, wine, cider, and seltzer, plus open-mic nights.
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Scratch Kitchen & Taproom — Popular scratch-made Asian-American restaurant and taproom with a big patio.
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Neat & Sweet Lounge — Craft cocktail and dessert lounge across the hall from Scratch.
Coffee, Cafés & Sweets

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FRESH. Local Ice Cream — Homemade ice cream made in-store from locally sourced NC dairy.
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Kilwins — Old-fashioned sweets shop with hand-made ice cream, fudge, and chocolates.
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Mission Market — Counter-service café with Counter Culture coffee, açaí bowls, toasts, and paninis.
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Common Grounds Coffee House — Friendly coffee shop with espresso, matcha, gelato, and fresh pastries.
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Playa Bowls — Beachy açaí and smoothie-bowl shop with fresh fruit, granola, and smoothies.
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Popovers Café — Family-run café specializing in sweet and savory popovers, Turkish tea, and coffee.
Art & Galleries

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The Apex Gallery & Custom Framing — Local art gallery and professional custom-framing studio.
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The Red Canvas — Art studio and creative space in the heart of downtown. (no website)
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Cocoon Gallery — Curated gallery of handmade pottery, textiles, jewelry, and home goods, with classes.
Beauty & Wellness

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enV Salon & Color Bar — Full-service hair salon and color bar.
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The Exchange Barbershop & Syeni Salon — Barbershop, salon, and day spa under one roof.
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The Massage Joint — Massage therapy and skincare/facial spa (upstairs).
experiences

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Whole Brain Escape: A family-owned escape room business where groups solve puzzles to finish a mission before time runs out.


























